The Master’s Rod, the Apprentice’s Net: A 360° Framework for Knowledge Transmission
Yesterday at dawn we cast off in a small boat on the Gulf of Saros—my son Yiğit Eren, my father,...
Forget the Marketing Funnel, Embrace the Marketing Loop: A New Era in Sales
The Next‑Generation Funnel Paradigm “A sale happens once; an experience happens every day.” — Emrah Pamuk Stepping Through the Narrow...
Success Comes Not from Passing Exams, But from Continuing to Improve Yourself
This week’s piece is dedicated to: those who once sat for university entrance exams and have since embarked on their...
Being a Father in the Workplace: Responsibility, Balance, and Inspiration
Today is Father’s Day. This morning, as I looked into the eyes of my sons, I found myself reflecting: How...
Speaking Brand, Understanding Chatbot: Communication or Connection?
During the recent holiday, I genuinely tried to disconnect. I checked my phone less, made an effort to visit relatives,...
Time Management or Priority Management?
In today’s fast-paced environment, it’s not crowded calendars but wisely chosen focal points that make the difference. As every Sunday,...
They Don’t Like, They Don’t Engage… But They Do Buy!
As with every Sunday, I’d like to share an insight that has occupied my mind throughout the week. In digital...
Winning Loyalty in a Digital World: The Rise of Experience-Centered E-Commerce
These days, e-commerce is no longer just a space for comparing prices—it has evolved into a battlefield of experiences. Customers...
Automation or Employment? The Balance of the Future
uman or Machine? The New Power Dynamic in the Marketing World As with every Sunday, this week I’d like to...
AI in Marketing: Should We Be Afraid or Embrace It?
Artificial intelligence (AI) is now at the core of marketing. It is no longer just the technology of the future;...